We are proud to announce the launch of a new logo update, as part of the ongoing evolution of our organization. In the upcoming months, you will be seeing more of the new logo. It reflects “something old and something new.”
The old logo, symbolized by the classic hex sign, reflects the Pennsylvania Dutch heritage of the area. The triple star motif represents good luck, success and happiness. It is comprised of 3 nautical 5-point stars that are layered and rotated to reveal all points of all stars. The Circle around the stars represents the circle of life, with the combination of both interpreted as “lifetime of good fortune.” This remains an important part of our identity, as a business leadership organization.
The bear is a long-revered mascot of the Boyertown area, as evidenced by their presence all over the 100 square miles that is the Boyertown Area School District. It is symbolic of strength and leadership.
The bear representing the community, embracing the traditional logo that symbolizes good fortune in business, portrays the evolution of the organization into a business organization that is also very community focused. In keeping with the logo update, we’ve also added a motto of: “Connecting Community & Commerce.”
We have been through many changes in name and appearance over the past 50+ years. The original “Businessman’s Association” started in 1966, the same year of Boyertown’s Centennial celebration. In later years, the organization joined forces with the Tri-County Chamber of Commerce, forming the Boyertown Chamber, which eventually dissolved and BMBA was reborn in the early 2000’s.
In 2018, Berks-Mont Business Association evolved in meaningful ways that impacted the Boyertown community in general. We believe that charitable organizations are the heart of the community and, as such, important partners in the business world.
In the spirit of giving, BMBA has significantly grown its charitable contributions, with a new campaign: “BMBA Gives Back.” Last year, more than $8,000 was donated to local charitable partners through this campaign, supported through events such as Corks for a Cause; our monthly wine walk series; and the new BMBA Dutch Auction.
In the upcoming months, you will be seeing more of the new logo. It reflects, something old and something new. You’ve come to expect quality networking, business opportunities and educational opportunities from us. There are many new, exciting things ahead for Berks-Mont Business Association.
We hope you’ll join us in embracing this rebrand. We appreciate your kind support. If you have any questions, please don’t hesitate to contact us.
Executive Director, Berks-Mont Business Association
Read all about our new Trash Tram, coming to Boyertown! The first launch is anticipated today. See the article in the Boyertown Edge below:
EMS providers working under Knopf's supervision have up to three levels of training, with the minimum amount of training being several hundred hours, between classroom and hands-on time. Paramedics are educated to an even more advanced level, with well over 1,500 hours of classroom and practical emergency medical training.
Another 5 to 10 percent of the ambulance service’s budget is from donations and a handful of trust funds of varying sizes. The rest is made up of subscriptions which allow locals to prepare by having a much more affordable, lower cost in the event of emergency calls for service to their homes, in public, or at community events.
The Philadelphia Avenue Street Fair in Boyertown, Berks County
Saturday, June 9, 2018 (Rain date: Sunday, June 10, 2018)
By Jennifer Hetrick
In recent years, Boyertown has become increasingly popular as a go-to place, and for good reason: many locals are working both independently but also together in bringing out the best in our area across the historic railroad, shops, restaurants, art-appreciating venues, and more must-see stops.
Boyertown has come a long way in its rich heritage and history, reshaping, surviving, and thriving into its latest reframing of what a town worth visiting can be.
One longstanding example of this is what is now known as the Philadelphia Avenue Street Fair, formerly called the Sidewalk Expo.
The expo transitioned to the street fair in 2016 to make it a weekend event so that more people could attend and appreciate what its vendors have to bring to the proverbial table.
In the past, it had been on a Tuesday in June, and in its early days, many retail storefronts brought their inventory out onto the sidewalks, explains Sal Boccella who owns The Goddard School in New Hanover Township and is the main chairperson for the street fair through the BMBA.
This year’s street fair is planned for Saturday, June 9, 2018 from 10 a.m. to 4 p.m. with a rain date of Sunday, June 10, 2018.
Nowadays, between 2,000 and 3,000 people usually attend the street fair and peruse the offerings of more than 130 vendors, including food trucks and at least one with pulled pork sandwiches.
And restaurants like Durango’s Saloon and Iezzi’s on 3rd are some places which will have doors open that day for hungry bellies, too.
Music will involve the Boyertown Alumni Marching Unit as well as regional performers like country singer Kendal Conrad and also Michael Kropp who plays acoustic sets of pop and rock tunes spanning from the 1960s to the early 1990s.
For Kropp’s lineup, think The Beatles, Paul Simon, and the late Tom Petty.
And a beer garden featuring local breweries will welcome the sipping.
The fair will also include a rock wall for climbing, a zip line, a bungie trampoline bounce, exotic animals to glimpse up-close, and more.
And an iconic part of Boyertown to sightsee during the street fair, brimming with nostalgia of how our town operated long before we all knew it, is the Colebrookdale Railroad, which celebrated its first new train ride to Pottstown and back on October 14, 2014, after its grassroots preservation nonprofit and the people behind it worked determinedly to build it back up again for several years beforehand.
Judy Wetzel owns Magical Wonders Vacations based in Douglass Township, Berks County, and as a member of BMBA, is a part of the committee in charge of the street fair; she handles social media on Facebook, Twitter, and Instagram for the event, too.
“It has been my experience that the Boyertown community takes care of each other,” Wetzel reflects. “I’ve seen many families sheltered, uplifted and loved through tough times. And the community is working to develop an experience for visitors with the historic car museum, the State Theatre, the Colebrookdale Railroad, the Peppermint Stick Candy Store, the Other Farm & Forge, and much more.”
Boccella mentions some of the greatest aspects of Boyertown in that it has a small-town feel and charm. And the street fair is one way to appreciate this on a Saturday in early June.
“Our street fair is a family event, so please come out, and bring your family,” Boccella says. “There’s something there for everybody.”
Be sure to keep an eye on the street fair’s social media posts for more sneak previews of what’s to come at this year’s event.
This article was made possible by the Berks-Mont Business Association and its members in promoting the positives of Boyertown in our local landscape. To become a member, visit bmba.biz.
P.O. Box 862Boyertown, PA 19512