How to help your business survive a pandemic shutdown.
Use social media to stay visible
During times of isolation, people turn to social media more than ever. Use your pages to stay relevant. Posting about ways your business has been affected allows customers to feel a personal connection and want to help you. Alternate with lighthearted content or humor. Showcase products, gift cards. Do a live demo of a product or even a hobby you love. Post regularly to keep your page showing up in the newsfeed.
Offer special online offers
Online shopping sales will be soaring, as people are sequestered for long periods of time. Make sure you’re easily found online and create visually appealing product offers. Offer a coupon or discount to encourage online sales. People will welcome the distraction of browsing online, while they are stuck at home.
If you operate a service-based business like a restaurant or a salon, you may want to consider offering online sales of gift certificates. Encourage your customers to buy a certificate now, so they can treat themselves and redeem it when the virus outbreak has slowed and their self-quarantine period is over. Create online surveys or trivia contests with giveaways of gift cards or future services. Be creative. This can help maintain sales for you, while giving your customers something fun and exciting to look forward to.
Customer Connection/Customer Service
Be available through phone, email or chat. Do scheduled Facebook Live sessions or create podcasts.
Link to eating establishments that are still open, with modified hours/service: https://www.bmba.biz/eats/
Please email changes/questions/ideas to:
BMBA COVID-19 Informational Resources for Businesses
Stay Current! Updates for the Community and for Businesses:
When you are ready to re-open, we are here to support you! Pick-up your FREE signs at Everything Printing.
Use your time to learn new tricks of the trade, business strategies or marketing plans. SCORE has FREE recorded webinars:
Canva and other creative content design tools, Project Management assistance and other free or low-cost digital tools:
New topics added frequently, including re-opening strategies, marketing, business development and coaching:
Business Viability Links
Disaster relief loan application process, for small businesses impacted by COVID19
Certified Economic Development Organizations: Click here to find your local CEDO.
The COVID-19 Working Capital Access (CWCA) Program provides critical working capital financing to small businesses located within the Commonwealth that are adversely impacted by the COVID-19 outbreak. An eligible small business enterprise is a for-profit corporation, limited liability company, partnership, proprietorship or other legal business entity located in the Commonwealth of Pennsylvania and having 100 or fewer full-time employees worldwide at the time of submission of the application. All CWCA loans must be submitted through a CEDO (see above link.)
Per Governor Wolf’s order: Is your business on the ESSENTIAL list?
Did you miss our April membership (virtual) meeting? Here is the link to the presentation: