Wednesday, June 7, 2017
Stories That Work®
Gerry Lantz, founder of Stories That Work, calls himself a “creative guy in a business suit.” He is a branding expert, marketing strategist, and content developer—a bit of a trifecta. Stories drive everything Gerry does. His narrative tools help clients grow their brand awareness and top line revenue.
Previously, Gerry was a “Mad Man”, spending more than 20 years in New York City at Ogilvy and Doyle Dane Bernbach advertising agencies. While working in the Big Apple, Gerry received multiple awards: two Effies from the American Marketing Association and two David Ogilvy Awards for sales effectiveness and creativity, and the Toy Marketing Association’s Award for Best Marketing, Advertising, & Promotion Campaign. As Corporate Director of Marketing at Ferrero U.S.A., the makers of Tic Tac Breath Mints, he helped launch Ferrero Rocher chocolates and Nutella chocolate spread nationally.
Gerry lives in Philadelphia. But, this city-dweller says he’s still just a poor boy from Ohio—where he raced a stock car on dirt tracks as a teenager. He still goes fast and his clients think he has good ideas a mile-a-minute.
Specialties: B2B, B2C, and Non-Profit branding, taglines, marketing strategy and content development in all media.
No RSVP necessary!
P.O. Box 862Boyertown, PA 19512